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End Hidden Fees on Delivery Apps

Full Title:
PRICE Act

Summary#

  • The PRICE Act sets rules for how third-party delivery apps and websites show prices and charge delivery fees.

  • Its main goal is to make costs clear and to stop delivery fees that change based on who you are or your past shopping behavior.

  • Key changes:

    • Delivery fees must be set using a fixed method once you pick a store or restaurant and cannot change while you build your order.
    • Delivery fees can be based only on the order’s item prices and delivery-related factors (like distance). They cannot be based on your profile, purchase history, or “willingness to pay,” and cannot depend on deals the app has with the store.
    • Each item must show the store’s price, and the app must show any delivery fees tied to that item.
    • A running total—items, taxes, and all fees—must be visible throughout checkout.
    • Before you pay, the app must explain each delivery fee, what it covers, the amount, which item it relates to, and whether it’s refundable.
    • Tips are still allowed.
    • The Federal Trade Commission (FTC) and state attorneys general can enforce these rules. The rules would start 90 days after the bill becomes law.

What it means for you#

  • Consumers

    • You see the store’s price for each item and any delivery fees as you add items.
    • You get a clear, running total with all items, taxes, and fees before you pay.
    • The app must explain every delivery fee in plain language, including what it’s for and if it’s refundable.
    • Your delivery fee cannot be higher because of who you are, what you bought before, or what the app thinks you will pay.
    • Once you pick a store, the way your delivery fee is calculated cannot change mid-order.
    • You can still leave a tip.
  • Restaurant and retail customers (ordering through apps)

    • Easier to compare total costs across apps and stores before you place an order.
    • Fewer surprises from late-added or shifting fees.
  • Restaurants and retailers

    • Your item prices must be shown clearly on the platform.
    • Platforms cannot set a customer’s delivery fee based on the platform’s private deal with your business.
    • You may get questions from customers about how fees are explained, since platforms must break them out.
  • Delivery platforms (apps and websites)

    • Must update pricing systems to remove user-based or deal-based delivery-fee factors and lock fee methods once a store is selected.
    • Must display item prices, delivery fees, and a live total throughout checkout.
    • Must provide clear fee explanations before payment.
    • Must comply within 90 days of the law taking effect and with any future FTC rules.
  • Delivery workers

    • No direct changes to pay in the bill. Tips remain allowed.

Expenses#

  • No publicly available information.

Proponents' View#

  • Makes prices clear up front and reduces “junk fee” surprises at checkout.
  • Stops apps from charging different delivery fees based on who the customer is or their past behavior, which supporters say is fairer.
  • Prevents “bait-and-switch” fee changes once a shopper starts an order.
  • Helps people compare total costs across apps and restaurants more easily.
  • Uses the FTC and state attorneys general to ensure strong enforcement.

Opponents' View#

  • Limits dynamic pricing tools and targeted offers, which could reduce flexibility for apps and merchants.
  • Compliance work (new algorithms, displays, and disclosures) could raise operating costs that might be passed on to users.
  • Requiring item-level fee displays and lengthy explanations could clutter apps and confuse users.
  • Barring fee methods tied to platform–merchant deals may disrupt arrangements that sometimes subsidize delivery.
  • The 90-day timeline may be too short for large technical and policy changes, raising risk of mistakes or lawsuits.